Christie Grows Cinema Footprint Throughout China
This year’s Beijing International Radio, TV and Film Exhibition (BIRTV) show held in August saw Christie highlight its cinema technology and initiatives in the Chinese market.
Christie highlighted its CP2315-RGB, the 2K version of Christie’s family of RealLaser cinema projectors that features an all-in-one design, which eliminates the current need for sub-ambient cooling, as well as its CP4325-RGB RGB pure laser projector featuring 4K resolution, contrast ratios approaching 6,000:1, and a brightness of 25,000 lumens. This flagship model offers film makers a rich colour palette, approaching Rec. 2020 and over 30,000 hours of theatre operation.
Besides projection systems, Christie showed a comprehensive range of image processing and media servers at BIRTV, including hardware- and software-based options that empower users to create amazing visual experiences. This includes the Christie Pandoras Box media servers which allows for projection onto any shape and any surface, making it the ideal choice for various applications, including utilisation in cinema lobbies and immersive cinema corridors.
According to Lin Yu, Vice President, Asia Sales, Cinema, Christie, “There has been very strong interest in our RealLaser cinema projectors among exhibitors across China since the debut of the CP4325-RGB late last year. Our efforts to educate the industry on the merits of RGB pure laser are beginning to see results, with an increasing number of exhibitors convinced that RGB pure laser is the true replacement for lamp-based illumination and this technology is the future of cinema projection.”
Take-Up Among Cinema Exhibitors
The CP4325-RGB has garnered intense interest from China’s film industry since its official launch in late 2017. To drive home the advantages of RGB pure laser over hybrid laser technologies and to showcase the benefits of RealLaser technology, Christie collaborated recently with its Chinese distributors ACE and Donview in staging a series of roadshows across China to promote the CP4325-RGB.
A total of 14 roadshows were held in cities including Shanghai, Kunming, Guangzhou, Hangzhou, Changsha, Xi’an, Nanjing, Chengdu, Changchun and Jinan.
In conjunction with its participation at BIRTV, Christie demonstrated RealLaser technology to members of the cinema industry in Beijing with a customer event at Beijing CBD Wanda Cinemas on August 22. The program included keynote speeches and presentations by management representatives from Christie and Wanda Film Holding, as well as an update on China’s film industry and box office trends by EntGroup, an independent third-party research company specialising in the entertainment industry.
Christie’s CP4325-RGB pure laser projector was also installed at the Qingdao Oriental Movie Metropolis Wanda Cinemas in May 2018.
This followed the establishment of a research and development centre for cinema technology within the Wanda Studios’ site in Qingdao in April 2018. Established in conjunction with Wanda Film Holding, a subsidiary of Wanda Group and the Asia’s largest cinema operator, the Wanda-Christie Cinema Technology Center of Excellence (CTCE) is solely owned by Wanda Film Holding, with Christie as the exclusive partner to operate the high-tech facility for advanced research and development of digital cinema projection systems, which includes customised RGB laser projection technology for Wanda Film Holding and its global affiliates.