New Wave of Chinese Entertainment Begins
After a landmark deal signed at the Asia TV Forum and Market last year, where, in partnership with Perfect World Pictures (Singapore), a new pitching platform has been launched, calling for innovative concepts for new and original scripts for the development of a theatrical (traditional) movie (Pitch 1), an online movie (Pitch 2), and an online drama series (Pitch 3).
This is in addition to ATF’s already successful Formats Pitch and Animation Pitch, both of which have garnered real results for the winners; one of whom is William Lim, Executive Producer at XTREME Media and winner of the inaugural ATF Formats Pitch competition in 2016, whose winning format, Hit It, was commissioned by Mediacorp Suria for 2018.
ATF’s Group Project Director Yeow Hui Leng said, “As the leading gateway into Asia, each edition of ATF offers new content from and for the region and beyond. Nurturing Asian talent is top of mind for us, and we feel very privileged to have Perfect World Pictures join hands with us for another quality platform that will allow Asian content creators to put forth their best ideas and concepts to fruition in China.”
The ATF Chinese Pitch 2018 is touted as the premier Chinese pitching competition for creators and producers. An inaugural event by the Asia TV Forum and Market (ATF, December 4 – 7, 2018), sponsored by Perfect World Pictures (Singapore), this platform will serve to showcase the Asia’s verve and expose ideas for export and development in all Chinese-speaking territories.
The prize consists of an opportunity to have his/her script bought, collaborated on or have 3 rd -party investors to greenlight the project. For those offered a straight up buyout (IP Rights), an amount of S$15,000 will be offered.
Finalists will be pitching their ideas in front of some of the industry’s most experienced professionals during ATF, December 6 2018.
Perfect World Pictures (Singapore), CEO John Ho commented, “This unprecedented partnership reflects the shared cultural experiences that frame this new creative support, facilitating strategic business exchanges between China and the rest of Asia. I think bringing the best ideas from Asia into China is a natural surge, as the Chinese online streaming video market continues to grow and consumers are increasingly receptive to content diversity.”
Established in May 2017, Perfect World Pictures (Singapore) Pte Ltd is an entertainment company that caters to the production, distribution and marketing of film, television and online content, content related advertising, merchandising as well as events and talent management.
The first major production to take off for Perfect World Pictures (Singapore) in 2018 will be ‘The Little Nyonya – New Edition’ <<新.小娘惹>>, a 45-episode TV series, budgeted at around S$25—30 million. This drama will tell the legendary stories of the Peranakan Chinese, descendants of the Chinese immigrants who came to the Malay Archipelago.
Perfect World Pictures (Singapore) will deliver content to China and International TV broadcasters and OTT platforms from 60 hours in 2018 to over 100 hours within the next 3 years; along with over 80 hours online movie and series in the next 5 years. The online series and movies will be of high production quality and budgeted in the range of S$1 million to S$2 million each.
The company also has strong ties with the OTT company likes of Tencent and iQiyi, and Broadcast Television Channel likes Jiangsu Television and Dongfang Television (Dragon Television).